Application for a driverless taxi
UX designer/researcher
2021
For Ruter a/s
Challenge
How does one design a digital interface that welcomes passengers in a self-driving public taxi, while ensuring safety and trust and helping passengers overcome difficult scenarioes and making sure they reach their destination.
Research through design
We approached this project by testing early and failing often
User journey
Our first step was to understand how the users interacted with the service.
Prototype as a conversational tool
We tested often and focused on more extreme user groups, such as families, wheelchair users, the visually impaired and more.
